07980 932 108
![YuLife](https://freight.cargo.site/t/original/i/7292c820aa15108bfb187db4043eb03a8f2adc2a02754c1a7fcb4b8f858e4037/yulife.png)
A new startup from the people who created Vitality, YuLife is a gamified wellbeing app for business. Employees are inspired to be more more physically active and mindful, and earn real-life rewards along the way.
The highly illustrative design style of the native app went on to form the core of the company’s visual identity, including a style guide and asset library.
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The highly illustrative design style of the native app went on to form the core of the company’s visual identity, including a style guide and asset library.
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Illustration
UI Design
UX Design
Prototyping
Branding
Game Map
![](https://freight.cargo.site/t/original/i/8b695a70a54fffa305b6ca756439df232e16ae5b8627ae6d1b72bcb6088cc794/yulifeApp6.png)
![](https://freight.cargo.site/t/original/i/b790a935650951d30701fc915ab52b10700c9cb9a7c7be05cd105a415aa5929a/yulifeApp5.png)
![](https://freight.cargo.site/t/original/i/e12ac476a1ee47bf8b004675baad1b002dd0c5d3b2c2bc6dc2a182d2beb3083b/yulifeApp4.png)
![](https://freight.cargo.site/t/original/i/9c468f36acb65dc15e6c17788245a699431b6d549ea6f14c37936f25fb12afa3/yulifeappmountain1.png)
![](https://freight.cargo.site/t/original/i/9b39ba1f9896f4502760860b86022e93c0a5d656faa3c3157d36b79b86bc19f8/yulifeappmountain2.png)
![](https://freight.cargo.site/t/original/i/0c75c977ac2d228f3c4e041cd9384a71e01ad8b45d885b01e03c7931170dc53b/yulifeappmountain3.png)
![](https://freight.cargo.site/t/original/i/3ba38c5422474333c89734e437910599e89126f332a6b552fa175de3b614a427/yulifeappdesert3.png)
![](https://freight.cargo.site/t/original/i/c36c489b6e5b5c9df535c3934f14e2e1a0f00d3e05ee8dc2ca00906a0e457eef/yulifeappdesert2.png)
![](https://freight.cargo.site/t/original/i/a747ea364b7ae5b8240b6c8700fa4e5d23f72eaec0c357377aed914d8a878fb5/yulifeappdesert1.png)
In-Game Screens
![](https://freight.cargo.site/t/original/i/d44ea64b092c763d44b2789716d8f92be1c7ea5811ede02553864478ffc3d55b/yulifeScreen1.png)
![](https://freight.cargo.site/t/original/i/fa17f2d216415613731a211f22744f2c688c70d948d0ba878e470381a3f9a4d8/yulifeScreen2.png)
![](https://freight.cargo.site/t/original/i/5b3e3af11eb8854f3c23fbe1417fd390df318e8c67676d3beafdedd3aa7a2966/yulifeScreen3.png)
![](https://freight.cargo.site/t/original/i/4e1dc7466658079a00a3b898c7e50c32bc5f1e0990da2dc5f6e7539fc7f865b7/yulifeScreen4.png)
![](https://freight.cargo.site/t/original/i/49abfb9062ef4a63d82645927211c9f3cb4746a16baf0d777f33cf49c1b9a4ba/yulifeScreen5.png)
![](https://freight.cargo.site/t/original/i/611e17307c5e4a9a0da3d51c36e7e0dadb8098a30e6295306e59fa84ef943e82/yulifeScreen6.png)
![](https://freight.cargo.site/t/original/i/2eeadbb72783fa6b5b95f68855a828f6c9355e2574bd4cc627bf97f13a3d5180/yulifeScreen7.png)
![](https://freight.cargo.site/t/original/i/4c5ecac2cf5e9c655203c72d1caed2ea992c30511236f38a0b9f5b76ecd26db8/yulifeScreen8.png)
![](https://freight.cargo.site/t/original/i/1c93dc578d1b0b43bda0c1fee9aeec8bd565e34b410f32feea1268be7d8699fa/yulifeScreen9.png)
Brand Extension
![]()
![](https://freight.cargo.site/t/original/i/86b2cde40c6df497aa73c2ebe13e051efd5b73ce108c40350723c67ff6b1f656/yulife-asset-guide-desert.png)
![](https://freight.cargo.site/t/original/i/219328c45041e8b1e54e0c8d58766b6535fe9e18caa9db8a282398fce6530f6c/yulife-asset-guide-forest.png)
![](https://freight.cargo.site/t/original/i/e7634427fc39ecc1a3c76b0e8946c94985d97485c4ce19f816d452b38fbe56ab/yulife-asset-guide-mountain.png)
![](https://freight.cargo.site/t/original/i/28832692ada0bed294c8081cdda3ce7e16da77aa061553b5aaae5de7ea2683d9/yulife-asset-guide-underwater.png)
Character Design
![](https://freight.cargo.site/t/original/i/4f63359c3b33fc4ae39f44f826d0a5d3aaac1917160f4e4eeafe3d5a23684e0f/yulifeAnimals-24.png)
![](https://freight.cargo.site/t/original/i/3dd28ab1138c9e59842e4972c241f87e7363c9b61414d852e67df864b37f42a6/yulifeAnimals-23.png)
![](https://freight.cargo.site/t/original/i/92fc4917638caa2d6d8786f6b2728abf0fb6c6ddaa08981331202969476856b0/yulifeAnimals-22.png)
![](https://freight.cargo.site/t/original/i/d51cf6cf1b5b0c58ce3c6bec6c754a6a0fadc25189069edcd35f9fecf3108dfd/yulifeAnimals-5.png)
![](https://freight.cargo.site/t/original/i/543bfd69a381735e482f97dfec46f2b0140ef37b86f2de61946749d089ec9662/yulifeAnimals-21.png)
![](https://freight.cargo.site/t/original/i/634929c1859e3eaec7faa3127c8ecb08e736417d5d22672878e13b2ed244931d/yulifeAnimals-20.png)
![](https://freight.cargo.site/t/original/i/7dd899d039154dc0730d84f11aad7a936ca38239dceda4753defd24befefdc28/yulifeAnimals-19.png)
![](https://freight.cargo.site/t/original/i/53cd87eb557ecc223df25a4256c433c9a7f4455eab15681e985fb6ec0391b232/yulifeAnimals-18.png)
![](https://freight.cargo.site/t/original/i/c66bb99d9741295c214333db042dcbfeeda3a67ec95c331dce8b989079c89c10/yulifeAnimals-17.png)
![](https://freight.cargo.site/t/original/i/fc1dadaaac073f5d102fcc6e8f9204403fdb1102ebb75380b4bde3f87d91a7a1/yulifeAnimals-16.png)
![](https://freight.cargo.site/t/original/i/973ff11456d379b8b47505bfd492c5959d27ef87a74c272a6de2f2dae39032ef/yulifeAnimals-15.png)
![](https://freight.cargo.site/t/original/i/070c5f275121904279e3dd91cec199d3c77875503c54d9c7e12a56723eae44a9/yulifeAnimals-14.png)
![](https://freight.cargo.site/t/original/i/0aa9f8a27e71236e3ec13dfd9a9f713661332da1720aa209ead948464a6a2f40/yulifeAnimals-2.png)
![](https://freight.cargo.site/t/original/i/5857bdc465fb8f53b42cfe15d48b03d6810cda4a91d7b8e076ceec7c52fb0949/yulifeAnimals-13.png)
![](https://freight.cargo.site/t/original/i/919c2e564e2aaf2b08c56d9c51df8c57ed2af5181a21baa1b1c111dc3859c0f9/yulifeAnimals-12.png)
![](https://freight.cargo.site/t/original/i/4bbedcab4c75846f88a04fb38454e752241b9115b1b827844c21a4800820d35c/yulifeAnimals-1.png)
![](https://freight.cargo.site/t/original/i/50411a9d15b6b0b54d2211cdc33724679e5bd262475a9a1f49e4302f66d21763/yulifeAnimals-3.png)
![](https://freight.cargo.site/t/original/i/c2d88eef13bea381f7da5744822397aac71e4cdf5338a1a1c7a21eaec006ca73/yulifeAnimals-11.png)
![](https://freight.cargo.site/t/original/i/669d51ee2003ecf6c74a200fb37e68f8202b08e70fbb4d349f4c87b63c6603a7/yulifeAnimals-10.png)
![](https://freight.cargo.site/t/original/i/e8e61c0bd96a8a30e29f967484ff0e2611a741539223a9122859bdec9091c8af/yulifeAnimals-9.png)
![](https://freight.cargo.site/t/original/i/0aaea4c3b313574cd6927ac42447ced346d3ae55d713621be0dc762ec59b108b/yulifeAnimals-8.png)
![](https://freight.cargo.site/t/original/i/de174ed76310f6e4088b714c702cc51d61a53108fc2fa063c29d62211eec652d/yulifeAnimals-7.png)
![](https://freight.cargo.site/t/original/i/1785d8b49aa9f4790f036f2c15e19975eefcdc585bc4b1ee44b5e9ad60aee636/yulifeAnimals-6.png)
![](https://freight.cargo.site/t/original/i/baa07152b72a50b84a10e41905563a127902715fb6a9f894c6e3840e17165285/yulifeAnimals-4.png)