A new startup from the people who created Vitality, YuLife is a gamified wellbeing app for business. Employees are inspired to be more more physically active and mindful, and earn real-life rewards along the way.

The map represents the stages of the emotional journey of self-improvement, with the animal characters as your guide. Complete the daily wellness challenges to move up the continuous-scrolling progress map, through the water, desert, forest and mountain worlds, and compete with your colleagues to win rewards.

Not your run-of-the-mill ‘grey rectangles’ experience, the highly illustrative design style of the native app went on to form the core of the company’s visual identity, including a style guide and asset library.

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