James Shorrocks



07980 932 108
mail@jamesshorrocks.com
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yulife



A new startup from the people who created Vitality, YuLife is a gamified wellbeing app for business. Employees are inspired to be more more physically active and mindful, and earn real-life rewards along the way.

The highly illustrative design style of the native app went on to form the core of the company’s visual identity, including a style guide and asset library.


Illustration
UI Design
UX Design
Prototyping
Branding




Game Map






In-Game Screens






Brand Extension






Character Design