Massive brand refresh and discovery hub for UCAS, the UK's universities and colleges admissions service, helping school leavers choose the educational path that’s right for them.

Using a design language and tone of voice that’s familiar to this GenZ audience, supported by social media style photos, video content and illustrations, applicants are guided through a modular series of relevant articles, quizzes and testimonials to help them on their journey, talking to them, not at them.

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