Massive brand refresh and discovery hub for UCAS, the UK's universities and colleges admissions service, helping school leavers choose the educational path that’s right for them.
Using a design language and tone of voice that’s familiar to this GenZ audience, supported by social media style photos, video content and illustrations, applicants are guided through a modular series of relevant articles, quizzes and testimonials to help them on their journey, talking to them, not at them.
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Using a design language and tone of voice that’s familiar to this GenZ audience, supported by social media style photos, video content and illustrations, applicants are guided through a modular series of relevant articles, quizzes and testimonials to help them on their journey, talking to them, not at them.
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Branding
UX Design
UI Design
Discovery Hub
![](https://freight.cargo.site/t/original/i/af8fc7f26bf2c411fb07dad1dce1ea9d05c4d9979459b003a7180e824f707f5a/MobileUniversity.png)
![](https://freight.cargo.site/t/original/i/a28cda18d4bdfb7d180e5e1b6bb1a1c25cc06847813901e22f30a812bfa0a6a6/MobileGapyear.png)
![](https://freight.cargo.site/t/original/i/277668941a5dcb46ace638a4917d3d76eeca0202f0e64477f71b8e7e2e6b6f0c/MobileApprenticeships.png)
![](https://freight.cargo.site/t/original/i/77e7a653b3599ab6fadeaf27cc47f4b23b69a961d0f51b291c00cb7e9fdeead0/MobilePaidjobs.png)
![](https://freight.cargo.site/t/original/i/9457dc8a55d4fac4dbc205d7a1f6a42fe60314f40c9cb5afc22ceb8b7d1fdead/UCAS1.png)
![](https://freight.cargo.site/t/original/i/a48419c16760b52951d3af12385caefad54f9db3d21bf9ab2fba3392fd0dce54/UCAS2.png)
![](https://freight.cargo.site/t/original/i/d556b32df71e271e8932fb7e8e4ef07120d9bba64ceb5675e867e0fc4c78e0af/UCAS3.png)
![](https://freight.cargo.site/t/original/i/54cab5e301367c5b83f4aa1ebfc14a1113f84ca2bf75807baf504c844cb4fc42/UCAS4.png)
Moodboard
![](https://freight.cargo.site/t/original/i/ab844ebd2dbcd39e94664a7a416a8129c77cdef39f34f26a68023baebe794b6f/UCAS-Content-Moodboard-1_Page_1.jpg)
![](https://freight.cargo.site/t/original/i/9929fc1fea7f1e1fd068e6b7f7077f6f4e651c2478d64565f19323ac0dcebf83/UCAS-Content-Moodboard-1_Page_2.jpg)
![](https://freight.cargo.site/t/original/i/b554bb93eba56aa6dee1e154deb23fff861cd049057bf40b1ba91bc88918fa5a/UCAS-Content-Moodboard-1_Page_4.jpg)
![](https://freight.cargo.site/t/original/i/8ebcb3183e54246de4ead362d923ffe6e1b2339d22422c654e6addbc6ae41b9c/UCAS-Content-Moodboard-1_Page_5.jpg)
![](https://freight.cargo.site/t/original/i/698c737ee74cdd73d7e8a4e6d522c94ec50490e1acb9c1010f17cb1f91016a7e/UCAS-Content-Moodboard-1_Page_6.jpg)
![](https://freight.cargo.site/t/original/i/61c798052081ec988b81b4161b0992016a378b79b542e10069230d050ea8270a/UCAS-Content-Moodboard-1_Page_7.jpg)
UX
![](https://freight.cargo.site/t/original/i/dc50f12eb3486a55e44b5dc3e2db4fa44c33afc76352a53b42c34046d4131fcb/Discovery-Intro.png)
![](https://freight.cargo.site/t/original/i/00d2010f0c6a9ec1dc11d4e2ee8a5961e1334ea6f44c8df0987b9af12e64b299/UCAS-Apprenticeships-1---Web-1920.png)
![](https://freight.cargo.site/t/original/i/727e34ff4a40d83cfea56c221ab95681b2a0b4f3acbf50ee34237419b366dc11/UCAS-Discover-1---Web-1920--Video-LeadArticle-Block.png)
![](https://freight.cargo.site/t/original/i/06c1e2e83835fc38e0e377a4cfc11918c4287396ae79677030edff02d246eead/UCAS-Discover-2---Web-1920--Video-LeadArticle-Carousel.png)