Creative concept exploration to educate and emotionally engage owners with the digital features of their new Range Rover, connect their services, unlock special virtual and in-person events and curated rewards. As part of the new DX experience of JLR’s ‘Modern Luxury’ rebrand.

Powered by AI and mobile to in-car system connectivity, the app takes into account local weather and driving conditions, time of day and location to deliver personalised recommendations and customised automation to the driver. Location-based rewards can include curated cultural events, hospitality, shopping and dining opportunities, delivered by your digital concierge.   

“Not only is James fantastic designer, he has a great ability to take a brief with multiple requirements and inputs and respond comprehensively ensuring all are met and considered.”

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