James Shorrocks



07980 932 108
mail@jamesshorrocks.com
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Animation lead for the UK’s fastest-growing online supermarket’s ‘Value Worth Talking About’ and ‘Food for Thought’ campaigns for the multi-award winning St Luke’s agency.

Created in the style of a mockumentary where animated produce share praise for Ocado from real customers, the ads ran in 30-second and 10-second versions, supported by a series of 15-second and 6-second films in all formats across social channels, and digital display and outdoor ads at London’s Waterloo and Victoria stations.

Food for Thought was their most successful social campaign to date and reached an impressive engagement rate of 33% (Source Ocado, 2024).


Lead Animator
Art Direction




‘Value Worth Talking About’ TV 30 Seconds Ad







‘Food for Thought’ Social Videos