Concept creation and design for HSBC's Corporate & Institutional Banking Insights hub.
HSBC regularly publish reports full of local and global business insights for their customers. Our aim was to surface this content and create forward thinking multi-channel hub for editorial, audio and video content as well as live data and events and guest content curation, using AI tools to edit and present content personalised to the consumers' location and needs.
Brand new brand guidelines dictated a cinematic, image-rich approach incorporating a strong use of HSBC's corporate colours and angular motifs and to create an environment that handles disparate media types seamlessly.
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HSBC regularly publish reports full of local and global business insights for their customers. Our aim was to surface this content and create forward thinking multi-channel hub for editorial, audio and video content as well as live data and events and guest content curation, using AI tools to edit and present content personalised to the consumers' location and needs.
Brand new brand guidelines dictated a cinematic, image-rich approach incorporating a strong use of HSBC's corporate colours and angular motifs and to create an environment that handles disparate media types seamlessly.
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UI Design
Website
Exploration
