James Shorrocks

07980 932 108
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Origin Story is an immersive in-store experince for De Beers aiming to revolutionise the way we look at diamond retail and secure a new generation of customers with a different set of values. The MLP contains a number of exciting emerging technologies including Blockchain and a world-first deployment of Stable Diffusion GenAI.

“It’s not every day you get to change an industry. Not just with an idea or a design – but with a fully executed and launched product. Today we did just that.”

“Beautiful and impressive work. I can’t wait to see the impact it has, you all deserve to feel very proud! Well done!”

Art Direction
Product Design Lead
Content Design
UX Design
Motion Graphics

In-Store Experience MLP

Physical Environment

Concept Development

GenAI Deployment

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