Origin Story is an immersive in-store experince for De Beers aiming to revolutionise the way we look at diamond retail and secure a new generation of customers with a different set of values. The MLP contains a number of exciting emerging technologies including Blockchain and a world-first deployment of Stable Diffusion GenAI.
“It’s not every day you get to change an industry. Not just with an idea or a design – but with a fully executed and launched product. Today we did just that.”
“Beautiful and impressive work. I can’t wait to see the impact it has, you all deserve to feel very proud! Well done!”
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“It’s not every day you get to change an industry. Not just with an idea or a design – but with a fully executed and launched product. Today we did just that.”
“Beautiful and impressive work. I can’t wait to see the impact it has, you all deserve to feel very proud! Well done!”
—
Art Direction
Product Design Lead
Content Design
UX Design
Branding
Copywriting
Storyboarding
Motion Graphics
GenAI
In-Store Experience MLP
Physical Environment
Concept Development
GenAI Deployment
Find Your Diamond
