James Shorrocks



07980 932 108
mail@jamesshorrocks.com
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De Beers



Origin Story is an immersive in-store experince for De Beers aiming to revolutionise the way we look at diamond retail and secure a new generation of customers with a different set of values. The MLP contains a number of exciting emerging technologies including Blockchain and a world-first deployment of Stable Diffusion GenAI.

“It’s not every day you get to change an industry. Not just with an idea or a design – but with a fully executed and launched product. Today we did just that.”

“Beautiful and impressive work. I can’t wait to see the impact it has, you all deserve to feel very proud! Well done!”


Art Direction
Product Design Lead
Content Design
UX Design
Branding
Copywriting
Storyboarding
Motion Graphics
GenAI




In-Store Experience MLP








Physical Environment








Concept Development










GenAI Deployment











Find Your Diamond