Brand and digital consultancy work Los Angeles based Afropop imprint Audaci Records.
Inspired by 90's R&B and founder Ellie B's years spent making music in South Africa (Audaci = Odyssey), the brand combines traditional African patterns with 90's nostalgia and Latin to create a brand that appeals to a modern, discerning American audience.
Taking cues from the likes of Burberry and Louis Vuitton, the bold, enlarged patterns form the central tenet of the brand visuals, with an eye into expanding into sophisticated, African-inspired couture.
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Inspired by 90's R&B and founder Ellie B's years spent making music in South Africa (Audaci = Odyssey), the brand combines traditional African patterns with 90's nostalgia and Latin to create a brand that appeals to a modern, discerning American audience.
Taking cues from the likes of Burberry and Louis Vuitton, the bold, enlarged patterns form the central tenet of the brand visuals, with an eye into expanding into sophisticated, African-inspired couture.
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Branding
Consultancy
Digital
Social
Online
Social
Patterns
Developemnt
